The See Arkansas First campaign began March 1 and will run through Aug. 31. The campaign is designed to encourage Natural State residents and visitors to travel Arkansas during spring and summer months, the state's peak travel season. Those participating in the "Travel and Win" program will have a chance to win a new Aloha Tropical series 250 Pontoon. Travelers who visit five "must see" locations will win a pair of binoculars. Those who visit 10 locations, will win a sports bag and be entered to win the pontoon.

"Travel and Win" cards are available at 33 "must see" destinations, participating tourist information centers, state parks and Shell Superstops. In addition to in-state print and broadcast advertising and publicity efforts, the promotion will reach residents of the Dallas and Memphis areas this year, as well as Internet users. For more information, visit arkansas.com.