South Shore Driving Tour Brochure Captures Award
August 1998

    A Mountain Home marketing company is among the award winners in the 10th Annual Awards for Publications Excellence. Brooks-Jeffrey Marketing won a Grand Award in the brochures category. The winning brochure was "South Shore Driving Tour," produced for Northern Arkansas Telephone Company and its charitable foundation, South Shore Foundation. The winning brochure features a custom map of the Marion-Boone County area and nearly two dozen color photographs of scenery, businesses, and tourist attractions. Photos include shopping sites, boat docks, lake scenes, camping parks and community facilities. It is printed on coated paper and measures 13 x 21 1/2 fully unfolded. The award for the brochure came in the "Tourist, Economic Development & Community Image" category. The brochures are available at Arkansas Tourist Information Centers, chambers of commerce and businesses in the NATCO service area.

     The idea for the brochure originated with NATCO President Steven Sanders, who wanted to promote the beauty of the Marion-Boone county countryside, beckoning tourists off the main roads and into the communities of the area and the south shore of Bull Shoals Lake. Brooks-Jeffrey Marketing produced a map of the area and custom-detailed it with features unique to the area. South Shore Driving Tour brochure was first produced by BJM in 1995, then was updated, redesigned, and the map listing expanded in 1997. Reprints occurred in 1996 and 1997.

     Sanders said businesses that distribute the brochure are pleased to be able to give tourists a professionally-designed map of the area featuring local people and attractions. "There is really nothing else like this," he commented. He said he hopes the brochure contributes to the economy of the area his family's telephone company serves.

     BJM President Shannon Brooks said her company is glad to have worked on the project, primarily because it salutes the efforts of NATCO and its charitable foundation, South Shore Foundation. "They work for the benefit of their customers in so many ways. This brochure is a big project, and it has done a lot of good for tourism in the area. We know it is being used because of the need for reprints."

     NATCO has been an independent, family-owned and operated business since 1951. Its headquarters is at 301 East Main St. in Flippin. The company serves a 658 square-mile area, which includes portions of Marion, Boone, and Carroll Counties.

     Brooks-Jeffrey Marketing, Inc., at 500 Coley Drive, is a full-service marketing agency in business in Mountain Home since 1984. For more information, telephone (870) 425-8064 or by e-mail at jjeffrey@bjmweb.com.